Skip to main content

Real Estate CRM for Builders, Brokers and Agencies

Real Estate CRM: What it can do for your business?

CRM stands for client relationship management. A real estate CRM is a software platform that agents/callers/sales person can use to—as the name implies—manages relationships with their clients. The most robust real estate CRMs enable users to build out automated workflows and stream line every aspect of their business.

Because this type of software is cloud-based, you can access your data from any device, anywhere, anytime.

A real estate CRM is one that is built specifically for real estate companies, brokers and marketing companies.

A real estate CRM needs investments and resource. So let's take a closer look at what a real estate CRM can do for you.

Client Relationship Management Tools

With a real estate CRM, you're not just generating new relationships with new clients; you're also nurturing and retaining the past clients. The tools, a app can be simply download and installed in the mobile devices and start implementing the strategy on creating happy clients and increasing revenues.

Manage your database of contacts:

Every business need to manage the database, as your database of people is the prime asset. With a real estate CRM, you can keep all of your contacts and their information safely and securely stored and organized. The CRM will also helps to you keep all your communications record at one place. The app get the mechanism to track a contact's behaviour for future design of marketing plan and investment.

Segment your contacts:

Categorization helps you to understand your customers. Common categories of segmenting your contacts in a real estate CRM include Contact Type (client, agent, vendor, etc.), Stage (aware, know, like, trust), Status (suspect, prospect, lead, client, past lead) and Source Type (active prospecting, advertising, agent referral, etc.). You can also typically label your contacts however you want with custom tags.

Increase Sale:

A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all of your sales data in one centralized place. Potentially increasing sales and productivity is the prime aspect of the application. A CRM establish a step-by-step solid sales process that your employees can rely every time.

Improved customer retention:

Once you’ve onboard the customer or converted from leads to customer, it’s vital that you put efforts in the retain. Retaining customers adds customer loyalty, referrals and opportunity for repetition on deals. High customer turnover can have many negative effects for your business, like diminished revenue or disrupted cash flow, to overcome start with CRM and create the balance in the business development process. The CRM also provide sentiment analysis, automated ticketing and user behaviour tracking to help you determine problems and quickly address them with your customers.

Better customer service:

CRM software has many other functions, but the agenda of software is to improve business-customer relationships. CRM manages all of your contacts and gathers and generate valuable customer information – like demographics, purchase records, area of interest and previous communication across all channels – and makes it easily accessible to anyone in your company who needs it. This ensures that your employees have all they need to know about the customer at their fingertips and can provide a better customer experience, which tends o boost customer satisfaction.

Lead Management Tools

A real estate CRM ease the data flow and delegation like assigning leads to down team, filter on sales funnel algorithm, from suspect to prospect to client.

Collect data from lead generation forms, Track ads and Campaigns:

You can connect forms like webpages, search engine paid adds, social adds, inquiry forms directly into the CRM data base. It also enable to understand the return on investment from promotional mediums.

Monitor lead status:

Real estate CRMs get the dashboard for monitoring the status of your leads. By segmenting your leads into categories, you can see how many are a "suspect" versus a "prospect." And through contact tracking, you can also see which leads are more engaged and have a higher likelihood of converting.

Build workflows to streamline your process:

Whether you're on the buyer or seller side of a transaction, you can create customized workflows that streamline your entire process, from contract to close. Every action you need to take, every document the client needs to sign, every tiny detail of the transaction—it can all be built into a workflow.

Get your whole team on board:

Real estate CRM can have multiple users. That means every agent on your team—as well as manager, transaction coordinator, marketing director, and anyone else you have on staff—can log into the CRM, see their assigned tasks, and stay on process.

Never miss a task:

When every step of your process is detailed in a workflow, you can be sure that nothing will fall through the cracks. Whatever needs to happen next in a transaction, it will be assigned to the right person at the right time.

To know more contact CRMTeam