CRM enables you to focus customers. Its objective and goals is to make healthy and profitable relationship with customers. The customers can be potential and existing ones. The potential customers are known as leads (term use in marketing and sales). Leads are one you may or will take products or services in future. Such potential customer identification and their handing is lead management.
Business prosper with the:
CRM is adding values in educational services offered by edu partners. CRM enables you to focus on customers and help you to build long term relationship with customers. Here customers are students and their parents and need care to handle then professionally for institution brand and reputation. CRM nurturing edupartners with the CRM strategies to enable the customer oriented work environment.