CRM is a management system that helps in creating and maintaining customer relationship. CRM provide the tool to management peoples in designing and defining the marketing and sales strategies. While downline executives implement the strategies with the same system known as CRM Software. In early days this system was limit to contact management only, just storing contact of customers and messaging the greetings. But today its expand to all customer related services and offers and deals. The digital technology make the management system simpler and easier to adopt.