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CRM solution by WES Consultancy for education institutions

CRM nurturing edupartners

CRM is adding values in educational services offered by edu partners. CRM enables you to focus on customers and help you to build long term relationship with customers. Here customers are students and their parents and need care to handle then professionally for institution brand and reputation. CRM nurturing edupartners with the CRM strategies to enable the customer oriented work environment.

The purpose of the blog "CRM nurturing edupartners" is to make aware the edu partners (schools, colleges and institutions) about the CRM (Customer Relationship Management) process, benefits and how they can revamp their marketing team. CRM application is the application software that helps to implement the CRM process and discipline. The benefits with the CRM application are:

  • Ease the identification of target customers.
  • Enable to group the target customers.
  • Ease the data handling and processing. 
  • Automate the services of customer handling.
  • Get implement the strategy over targeted customers.
  • The roles and responsibilities of the team are well defined and informed.
  • The efforts of marketing campaigns are measurable for effective actionable.
  • Establish healthy communication channel between customer and team.
  • Opens the gate of referral marketing, social marketing and different digital marketing platforms.
  • Push the team towards collaborative approach to achieve KPIs and goals.
  • Provides flexibility, scalability and agility structure for further development and integration.

In education services there are many key players like students, parents, counsellor, consultants, administrative policies and market development team. All the key players are address in CRM to control and achieve the goals. 

"CRM enables to focus on customers (students & their parents)"

Let's have a look on some of the features of the CRM application that can help you in the development & acquisition process of students:

  • Data Management: The bulk data needs to be manage and filter to generate leads. The CRM application can handle end numbers of data and an option to assign it to caller, counsellor, faculty and other users as required.
  • Multiple Users: No limit to the number of users. It fits with small and big teams with proper role based access in the system. No extra cost required to create users in the application.
  • Multiple Institutions: Multiple institutions or franchisees can be process through one application. Each institution have individual login but the admin can have the view of over all through the insights reports and dashboard.
  • Lead Management: The potential students who show interest can be further segregated with tagging. The tagging enable the team to focus and take quick actionable to get converted.
  • Customer Management: The customer/students who confirmed for the services can be further converted to customer. It will help to understand the lead to customer cycle.
  • WhatsApp Integration: The communication bridge is strengthened with social chat platform for a perfect communication between user and potential student. The integration able to share the notice, leaflet or brochure or other info on click.
  • SMS & E-mail Integration: Further communication bridge is strengthened with bulk sms and email services. The auto reminder and alerts make proactive delivery of duties at the end of customers.
  • Never Missed: The application never missed the user to forget the followup. The system reminds the responsible user till not achieved.
  • Facebook, Google contacts and website - CRM integrations: Collect the inquiries from different mediums and forms to process.
  • Dashboard & Reports: The executive summary and reports as you wish formats like pdf, excel or others. The reports get the insights strength, weakness and resource utilisation.
  • Own brand: The application can be personalised on its own brand to add values and confidence towards its own infrastructure of marketing and sales.
  • Further extensions can be designed and integrate with the system like student registration, fee collection, study material sale, receipts, expenses, batch creation, dues and other process optimisation.

The core benefit of CRM application is to take quick action on customer requirements. To know more about the benefits and features contact us