Digital opening new dimensions for the change, struggle and survival
Express over digital platform has extend the potentials of human resource and enable to hear the people as they want to heard over internet
We are into the world of internet and physical, both by both partially as we start our day with digital notification and end with digital status and reports. We have setup our involvement so much that we are alone without it. Lets have a look on the digital platform in marketing and boosting the sales across global.
Digital marketing is not a rocket science, its the logic to use digital tools to implement marketing strategy. Marketing discipline is well versed and all are known aware of it, but still I will let you know “Marketing is profitably using the results of studying short term and long term needs of those who can pay for a one-time, or in most cases, a steady flow of service or product placement” (to know more https://en.wikipedia.org/wiki/Marketing) the statement says it self design strategy to create profit as you wish. The marketing is still young for its adventure, uniqueness, innovation in statements, glitches and success.
Philip Kotler (The Father of Modern Marketing) holds that:
"the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being” (https://en.wikipedia.org/wiki/Philip_Kotler#:~:text=Philip%20Kotler%20holds%20that%3A,or%20society's%20well%2Dbeing.%22)
Marketing designs are to be more oriented to the society benefits to reach mass, as we all are the part of it. Care to be taken while understanding the need and desire from our peoples to create an impact differently from others. Marketing has always been hidden gem of the organisation that shines for last.
Then Why Digital Marketing when Marketing itself is compatible to handles all?
The out break in usage of internet and digital devices like desktop, mobile, palm tops globally has created the bridges over continents between peoples to see, hear and feel visually. It revolutionise the entire communication and shrink the globe, the think for process reengineer started with the harness of it. Its been found that the capabilities of digital tools are more robust than human brains and helping humans to solve complex logic. Go through the link for internet usage (https://en.wikipedia.org/wiki/Global_Internet_usage)
The same happen in the marketing divisions of company who are already struggling in designing policies for customer acquisitions and revenue generations in the set targeted timeline. The digital platform creates a new setup of market place for the businesses to reach, attract and convince more peoples in fractions of second. The quick responses has drift the scenario and take the marketing managers ahead from others, the balance use of marketing with digital tools has created many success stories. Today the social pages, blogs, search ads, portals, emails and other medium offer stage to showcase your idea, product or services. But still need professional hands to get it delivered as failure occurs with weak implementation team as brain can plan but without implementation no story.
I would like convey one thing that planning need research not on intuitions and implementation need teams dedication not end with plans.